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BuildMotion & Video
▶ MOTION THAT MOVES PRODUCT

Your Product DemoIs a QuickTimeScreen Recording.

A product that looks established should move like one. We create product demos, explainer videos, UI motion, social video ads, and brand films that make your product feel premium not like a company that recorded their screen and called it a demo.

6Products with motion assets
30sAverage product demo length
2016Producing motion since
LottieAnimations in every product
|◀◀◀▶▶▶|
cipherbitz-product-demo-v3.mp4
1920×1080
25fps
TRACKS
🎥 VIDEO 1
🎥 VIDEO 2
MOTION
🔊 AUDIO
0s
5s
10s
15s
20s
25s
30s
Intro — Brand
Product — Feature Demo
CTA — Outro
B-Roll — UI Screencast
B-Roll — Feature Highlight
Transition
Fade
Lower Third
End Card
Timeline simulation — 30s product demo
——— THE HONEST TAKE ———

MostProductVideosTell.
GreatOnesSell.

There is a difference between a video that documents your product and one that argues for why someone should buy it.

DIY Screen Recording

A QuickTime recording of someone clicking through the app with a Zoom-style voiceover. No story, no music, no edit — just footage of a cursor moving around a screen while a team member explains features in real time.

  • No narrative — features tour, not story
  • No music or sound design
  • Shaky cursor movements, no smooth demo
  • No captions for silent viewing
  • Exported in wrong format and resolution
Communicates that you don't take your product seriously.
Generic Video Agency

Expensive production that looks polished but communicates nothing specific about your product — generic people at desks, stock B-roll, and a voiceover that could apply to any SaaS product on earth.

  • High production quality
  • Professional voiceover
  • ~No product-specific knowledge
  • ~Generic script — not conversion-focused
  • ~Cannot demo software convincingly
Looks expensive. Converts no one.
CipherBitz Motion & Video

Product video by the team that built the product. We know every feature, every flow, and every pain point your user has — and we write scripts that speak to that pain directly. Every second of footage serves a conversion goal.

  • Script written by product-native team
  • Demo footage using real product — no mockups
  • Sound design, music, and motion graphics
  • Captions, subtitles, and silent-autoplay ready
  • Delivered in all platform formats
This is how we produce product motion.

We built NextGirl, AskBLR, FreeBill, FinCalc, MNCJob, and NammaHubballi — and we know every user flow, feature, and conversion bottleneck in each product. When we make a product video for you, we already understand your product at the engineering level. That is not something a video agency can match.

WHAT WE PRODUCE

Six Motion Disciplines.
One Story Direction.

Every discipline serves a different moment in your product story — from the first ad impression to the in-app microinteraction. Together they form a coherent motion language.

01
MOT 01

Product Demo Video

A 60–90 second demo video that shows your product working — not describing it, showing it. Screen-captured UI flows, motion graphics callouts, sound design, and a script written around user pain points and product outcomes.

  • Conversion-focused script (problem → solution)
  • Screen-captured UI demo footage (smooth, no jitter)
  • Motion graphics callouts for key features
  • Delivery: MP4 (1080p + 4K), WebM, captions SRT
→ FreeBill, MNCJob product pages
02
MOT 02

Animated Explainer Video

When showing the product is not enough — the concept itself needs explaining. Motion graphic explainers that visualise complex ideas simply. 60–90 seconds. Script, storyboard, animation, voiceover, music. Delivered in all formats.

  • Script and storyboard approved before animation
  • Motion graphic animation (Ae + Lottie source)
  • Professional voiceover (English / regional)
  • Background music licensed for commercial use
→ AskBLR city explainer
03
MOT 03

UI Micro-Animations & Lottie

The small moments that make a product feel alive — button presses, loading states, success celebrations, empty state animations, onboarding illustrations that animate. Produced in Lottie format — plays natively in web and React Native at any size.

  • Animation specification per interaction state
  • Lottie JSON export (all target sizes)
  • After Effects source file included
  • React / web implementation guidance
→ NextGirl, FreeBill, FinCalc
04
MOT 04

Social Media Video Ads

15 and 30 second video ads for Instagram, Facebook, YouTube, and TikTok — each format cropped correctly, paced for the platform, and built for silent autoplay with captions. Hook in the first 3 seconds, every time.

  • 15s and 30s variants per script
  • 1:1 (Instagram) + 9:16 (Stories/Reels) + 16:9
  • Captions burned in (silent autoplay ready)
  • Platform-spec export for each channel
→ NextGirl social campaign assets
05
MOT 05

App Store & Product Listing Video

Apple App Store preview videos and Google Play feature graphics in motion — the single highest-leverage piece of content for a mobile product. Showing the app working in 30 seconds beats a hundred screenshots.

  • App Store preview video (15–30s, correct specs)
  • Google Play feature graphic + motion variant
  • Product Hunt launch GIF/video asset
  • Portfolio / investor demo reel cut
→ MNCJob, NextGirl app listings
06
MOT 06

Brand Film & Product Launch Video

A 90–180 second brand film for your product launch, investor deck, About page, or homepage hero — the video that tells your product's origin, mission, and user story. Scripted, storyboarded, and produced for maximum emotional impact.

  • Story script and shot list
  • Full production: footage, motion, sound
  • Colour grade and master export (4K)
  • Cut-down versions: 60s, 30s, 15s
→ CipherBitz and NammaHubballi
HOW WE PRODUCE

Five Production Phases.
Every Frame Intentional.

No surprise edits after three weeks of production. Every phase ends with your approval before the next begins. You see the story before you see the footage.

Engineering the Narrative

Every project starts with a script. Not a shot list. Not a brief. A script — because the argument must be right before the camera moves a single frame. We script, we storyboard, we execute.

Phase 1 of 5
1

Story Brief & Script

Day 1–2

Before any footage, we write the argument. Who is the viewer? What do they believe before watching? What must they believe after? What is the single action we want them to take? Every line in the script answers one of those questions.

Key Deliverables
  • Audience and conversion goal brief
  • Full video script (approved before proceeding)
  • Runtime estimate and format plan
2

Storyboard & Shot Plan

Day 3–5

Every scene sketched as a frame sequence — what is on screen, what is moving, what the voiceover is saying, and what sound design supports it. You approve the storyboard before we record a single frame of footage.

Key Deliverables
  • Full storyboard (Figma — all scenes)
  • Screen capture plan (which flows to record)
  • Motion graphic callout plan per scene
3

Production — Capture & Edit

Week 2–3

Screen recordings captured with smooth cursor movement, no jitter, correct app state for each flow. Motion graphics produced in After Effects. Voiceover recorded and synced. First cut assembled and delivered for review — not for open-ended feedback.

Key Deliverables
  • All screen footage captured (smooth, demo-quality)
  • Motion graphics assembled per storyboard
  • First cut delivered with voiceover temp track
4

Sound Design & Colour

Week 3

Background music licensed for commercial use and mixed under voiceover. Sound design on UI interactions — clicks, transitions, notifications — subtle but present. Colour grade applied for consistency across all screen recording footage.

Key Deliverables
  • Final music selection (client approved)
  • Sound design on UI interaction moments
  • Colour grade applied — all footage consistent
5

Export Pack & Platform Delivery

Week 3–4

Final video exported in every required format — MP4 H.264, MP4 H.265, WebM, and platform-specific variants. Captions file (SRT) included. After Effects source file and all assets delivered with the export pack.

Key Deliverables
  • Full export pack (all formats and resolutions)
  • SRT captions file (English)
  • After Effects source file + asset folder
THE PRODUCTION STACK

Tools We Use Daily.
Every Frame In These.

No tools listed for credibility theatre. Every piece of software below is active across our six live product motion assets.

VIDEO EDITING
Adobe Premiere Pro
DaVinci Resolve
Final Cut Pro
CapCut (social edits)
Descript (transcript-based editing)
MOTION GRAPHICS
Adobe After Effects
Lottie Files
Bodymovin (Ae plugin)
GSAP
Rive (interactive animations)
Framer Motion
SCREEN CAPTURE
Screen Studio
Rotato (3D device mockup)
Cleanshot X
OBS (livestream record)
Screenflow
Cursor.so
AUDIO & DELIVERY
Adobe Audition
Epidemic Sound (music)
Eleven Labs (AI voiceover)
Headliner
Rev.com (captions)
HandBrake (encode)
Cloudflare Stream (delivery)
What We Do NOT Do
We do not do full live-action video production — camera crew, studio hire, on-location shoots, or actor direction. Our production is screen capture, motion graphics, and animation. Live camera work is a separate production discipline.
We do not produce videos longer than 3 minutes. If your product cannot be explained in 3 minutes, the script needs work — not a longer video. We will tell you this honestly.
We do not offer unlimited revision rounds. Two structured revision rounds are included. Every additional round is scoped and quoted before work begins. Open-ended revision loops are how projects fail.
We do not produce real-time 3D animation, character animation, or motion picture VFX. We produce product motion — demo videos, UI animation, explainers, and social ads.
HOW TO START

Three Ways to Start
Making Your Product Move.

MOST POPULAR
2–3 weeks

Product Demo Video

Your product, recorded with purpose. Script written around your user's pain point. UI footage captured smoothly. Motion callouts. Sound design. Captions. Delivered in all formats. Done in 2–3 weeks.

  • Conversion-focused script included
  • Smooth screen capture — no cursor jitter
  • Motion graphics callouts on key features
  • SRT captions + all platform formats
Make My Product Demo
FASTEST
1 week

Lottie Micro-Animation Pack

The small moments that make your product feel alive. Loading states, success animations, empty states, and onboarding illustrations — all in Lottie format, ready for React or web in 1 week.

  • 5 micro-animation scenes included
  • Lottie JSON + After Effects source
  • All sizes and loop variants included
  • Implementation guidance for React/web
Scope Animation Pack
START HERE
90 minutes

Video Strategy & Script Call

Not sure what video your product needs first? A 90-minute strategy session to map your product's video needs, prioritise by conversion impact, and produce a brief and script for your highest-value video.

  • Video asset priority mapping
  • First video script written in session
  • Platform and format recommendations
  • Full production brief ready to execute
Book Strategy Session
⟶ The script is free. The standard is not negotiable.

What Should Your
Product Look Like in Motion?

Tell us what your product does, who it's for, and where the video will live homepage hero, app store, social ad, or investor deck. We will tell you what to make, how long it needs to be, and what it costs. Honest. No inflated production quotes.